Whitney Wolfe Herd Changing the Rules of Dating through Bumble Dating App
Dating can be complicated, mainly when you have found your date online. The people these days are wary of using dating app, but at the same time, can’t help using them. It is because their lives are too busy, and have little option but to use dating apps to meet strangers. It is with one of those strangers they hope to fall in love and settle down eventually, but it is a far-fetched dream as the journey of using dating apps can be the far end of extremes, and sometimes it’s all about luck if you know what it means. However, for women, the bitter experiences with using dating apps is part and parcel, and no matter whom you ask, they would say that they have often woke up at the wee hours of the night to see their inbox in dating app full with unwanted messages and pictures.
Whitney Wolfe Herd founded Bumble dating app to help women get rid of such experiences and provide them a clean background with using dating app. Bumble has strict rules in place for abuse and bullying, and some moderators ensure that no members go against the rules or strict action is taken against the members who go off-track while using the app. In Bumble dating app, men cannot message female members unless female members contact the male members. It ensures that the women are no swamped with a long list of messages from men, which eventually female members have to delete, sometimes even without considering. Nothing of value comes out of such system where the female members are not given the space to think about whom they are interested in or would be excited about talking or meeting.
Whitney Wolfe Herd has introduced some unique features in Bumble, which has helped women to be in control of the dating game. Bumble has more than 12 million members currently, and more members by thousands are joining the app. The Bumble dating app has been giving its arch rivals heavy competition, and even dating giant Match.com recently offered acquisition offer of $450 million, which Whitney Wolfe Herd, CEO of Bumble, rejected. Whitney has studied International Business at Southern Methodist University and is based in Austin, Texas. Badoo, one of the most extensive dating based social networks, owned by Andrey Andreev, is the majority stakeholder at Bumble. Whitney Wolfe Herd was glad to announce recently that the company made sales of $100 million in 2017, and that the figure would multiply manifolds in the years to come.
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