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The Research That Helped Make Evolution of Smooth a Success

Evolution of Smooth gained notoriety as a new beauty product when celebrities such as Miley Cyrus, Taylor Swift and Britney Spears were seen using it. While this adorable little sphere is usually associated with beauty products, as a lip balm it actually falls into the category of oral care. The choice to market the product to millennials was the final step in a long process of research. The team that co-founded EOS consisted of Sanjiv Mehra, who had spent years working with consumer packaged goods and Craig Dubitsky and Jonathan Teller both of whom worked with start-ups.

Changing the Face of Lip Care

Even though Craig Dubitsky left the company before EOS lip balm launched their revolutionary new lip balm, this team had conducted research into the line of oral care products. What struck them as a major point for change was the fact that lip balm products had not changed their packaging or basic ingredients for several decades. They felt this market was ripe for change. Rather than look at lip balm as a generic product like toothpaste, Mehra and Teller decided to conduct some research into the types of beauty products used by women. This gave them the information they needed to get an edge on the established brands already producing lip balms.

In an online article Sanjiv Mehra talks about the research his team conducted and the processes that led them to develop a new type of container for lip balm. Capitalizing on what they had learned from their consumer research they decided to make the container and balm appeal primarily to women. This was accomplished by creating a spherical container in assorted pastel shades. The lip balm also came in different colors as well as flavors. Once the company got their product into stores the lip balm became an instant success with young people everywhere.

Check out EOS’ Facebook page and website: for more information.


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Freedompop: A Revolution In Mobile Services

In a recent online review on, Emily Burkin discusses the many advantages of having Freedompop services, and offered a Freedompop review. She says that she had always dreamed of a free Internet service, and was impressed when she heard about the things Freedompop offered.

According to the article, Freedompop allows customers to sign up for free. There are no contracts to sign and no cancellation fees. When people have the service, they get free phone, 500MB of 4G data, unlimited texting, and 200 minutes of voice. It is a dependable service that works off the Sprint network, says the article.

The writer notes that Freedompop is geared toward light mobile users. If customers go over their given data plan, they will get a $10 overage charge. Before the charge, users get an email telling them that their data use is nearly up, says the article. It is also mentioned that after the first year of Freedompop service, users will be charged $10.99 a month. Again, there are no contracts or cancellation fees involved.

There are ways that customers can increase their data without using the extra free option. They can choose to pay 2 cents for every additional MB used. The service sends customers emails that alert them to data overage, says the article. Freedompop also has a plan called Freedom Friends. Customers who refer their friends can receive an extra 10MB of data. They can also earn free data by taking various surveys that are offered online, the article says.

For customers who use their cell phones more often, Freedompop provides several paid plans. Those who use Wi-Fi connections for phone service can pay $5 per month for Freedompop’s Wi-Fi calling option. There is also a deal that gives customers 500MB of data, unlimited talk, and unlimited text for $10.99. The first month is free. They may also choose to pay $20 a month to get unlimited talk, text, and 1 GB of data, says the article. There are also Internet service options that include buying discounted mobile hotspots from the company.

Customers can use their Sprint-compatible devices with Freedompop services, or they can buy them from the company. Their devices are either refurbished brands or proprietary ones, says the article. The company also has a user-friendly website and a customer service department. In conclusion, the writer says that Freedompop is a great option for people who want a better price for their phone and Internet usage.

In 2011, Stephen Stokols and Steven Sesar founded Freedompop in Los Angeles, CA.

It is one of the first mobile service companies to offer free voice, text, and data. They are connected with Sprint infrastructure and sell mobile devices for the service. Freedompop is now available across 25 different countries, and has raised over $100 million in venture capital.

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Chris Burch and Future Tech Fashion Developments

During the 70’s the boom box was the in-thing and it allowed users to carry around their favorite stations and tunes. Going into the 80’s, it was added to many story lines and movies making it more popular. In the 90’s, the Walkman was invented and it gave people a personal musical experience. Currently, the personal music experience has changed thanks to the iPod. The above case scenario shows that technology grows popular with what you consider fashionable. At the moment there is a synthesis of fashion and technology. Fashion designers are relying on technology in developing trends that deliver. This has seen a higher standard in both functionality and innovation.


Insight from a Fashion Designer who Uses Technology


Anouk Wipprecht, is a Dutch designer who specializes in making fashion trends with the help of technology. She likens technology to a playing ground and an experimental place whereby a fashion designer can explore deeper inside and come up with unending possibilities. Anouk has made a name for herself through her avant-garde designs. She designed the DareDroid, a drink-making dress and another that self-paints (Pseudomorphs).


Gazing into the Future


Technology has been used to create fashions that protect people’s lives. Terese Alstin and Anna Haupt designed an airbag meant for cyclists. Cyclists wear it around the neck to protect their heads in case of an impact. There are also special gloves to be worn by firefighters designed by Kevin Cannon and Ashwin Rajan. They enable the firefighters communicate easily through hand gestures to ensure their safety. Soledad Martin is looking to make prototype shoes that will enable people to charge their cell phones as they walk or run. It is clear that technology and fashion can grow together leading into the future of each industry. The two industries can learn from one another and make the world more creative, beautiful and secure area.


About Chris Burch


Chris Burch ( is a successive entrepreneur who has a varied business backdrop in a number of industries. They include technology, real estate and fashion. He started off his career at Ithica College when he was an undergrad. Forbes mentions that Chris and his brother started off by starting the Eagles Eye apparel. It had grown to about $165 million in value by the time they sold it.


Burch leaned on his knack of finding the nexus involving innovations and implementations, which enabled him to realize remarkable success. He is currently the Burch Creative Capital principal. His venture boasts of having an exhilarating brand portfolio that includes Coccon9, ED by Ellen DeGeneres, Poppin and Nihiwatu.

More here:

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EOS Makes All Other Lip Balm Companies Take a Backseat

Chapstick has been around for decades. People know the brand well. No one thought that any company would rise up and take a lead in the lip balm industry. That is what made the executives at Chapstick get comfortable. It is possible that they may have gotten too comfortable. The last time that a company – Microsoft, to be exact – became this comfortable Apple moved into the top spot in technology. EOS lip balm may not be on point to do Apple numbers, but the fan base that EOS has is certainly astounding. This is a company that is getting a lot of exposure through the Internet, and fans are even recommending this lip balm to their friends.

Evolution of Smooth is the company that is riding high in the lip balm industry, and the road to success, according to Fast Company magazine, seems to have come rather quickly. It wasn’t an overnight success, but there is a lot of praise for how soon this company has risen from the brink of obscurity to being the brand that is literally on the lips of millions of customers.

The barriers to entry in the lip balm industry are relatively low. The competition is moderate, but there was no clear cut leader in the lip balm industry. Some people may have said that Chapstick was the leader in lip balm, but this company left the door wide open. Anyone could have come in and stolen the show because Chapstick marketing agents were lacking. There was no innovation. This company was just doing what it had done many years before. It was as if the company was relying on brand recognition alone. This has worked for many years, but EOS has become the new brand on ULTA that has inched up in the lip balm industry.

Want EOS lip balm? Get it here:

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InnovaCare Health Institutes New Strategies To Boost Performance And Productivity

Through insurance companies, the U.S. citizens who subscribe to Medicare Advantage program can receive care whenever they need. Medicare and Medicaid programs have allowed people to have awesome choices for their healthcare and this system on has opened a market for companies that are now offering managed healthcare services. With more companies offering physician practice services, the industry has become competitive and only those with creative solutions are getting the right feedback from customers.

InnovaCare Health is among managed healthcare providers that have come up with solutions that will make it possible to handle massive services delivery across the U.S. The company has been working within Puerto Rico but following recent changes, the management is optimistic they will penetrate to other regions within the U.S. InnovaCare Health has for a long time remained the only reliable managed healthcare provider within North America.

To make the service delivery processes fast and effective, InnovaCare Health installed a new system that is linked through all departments of the company. Tracking information is now easy and customers can receive services within a short period of time. This efficiency has also led to cost-effectiveness, a benefit that is passed over to the customers. As many as 250, 000 users of Medicare Advantage services are now linked to InnovaCare Health and it is projected the number will double before 2019.

Hiring new executives
To speed up the implementation of the plans laid by InnovaCare Health, the company has hired more professionals to executive positions. Jonathan Meyers is an actuary who was hired to lead the actuarial department of InnovaCare Health. One of the motivating factors that allowed the company to pick him is his experience working under the Medicare and Medicaid programs, services InnovaCare Health offers.

Mike Sortino is an experienced accountant who also joined InnovaCare Health to become the Chief Accountant. His experience in the industry is vast and he is going to manage both the accounting and finance departments.

Experienced Leaders
Another factor that has contributed to the great performance InnovaCare Health has seen is the presence of experienced leaders like Dr. Rick Shinto, the CEO. He has been in the clinical health industry for more than 20 years and has offered progressive solutions to the company.

His leadership has seen the company grow to become a leader in North America and he is looking to advance his agenda to make InnovCare the best within the U.S. Richard gets support from the Chief Administrative Officer, Penelope Kokkinides, to come up with good policies.

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Reliable and Excellent Services

Securus Technologies is a reliable and well known information technology firm who spends much of their attention providing high levels of communication and security support to an interesting type of customer base. While this company has progressed greatly over the years and has branched out through excellent business deals and quality customer service, they have received some unwanted press lately from accusations being issued by a competitor in their industry, GTL. These accusations have stated that Securus is currently operating under a number of expired patent codes for a vast amount of their products. After some research was conducted by Securus and third party personnel these claims were judged to be baseless and untrue. This is great news for Securus customers as they can continue to receive the same level of amazing support they are accustomed to.


Securus Technologies supports its major customer base; incarcerated individuals currently serving time in the United States prison system, by providing to them high quality communication solutions. This includes a free downloadable application that can be used over WiFi signals to generate the ability to openly communicate with loved ones through a seamless video chat interface. This program gives inmate family members the chance to avoid long security checks at prisons and also the inconvenience of long distance travel times in order to get the most out of their visitation periods.


Securus Technologies will continue to offer high levels of support to their customers regardless of their current social positions. This means that the company can thrive and move forward with its efficient and stable business model and continue to correctly serve those that many people in the United States choose to forget about and outwardly ignore due to social stigma. Baseless claims cannot stop Securus, in fact it seems to strengthen them.


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How Positive Reviews Can Help You Attain an Impeccable Online Reputation

Brand recognition goes beyond market dominance and media penetration. It also includes the reputation that a business has among its clients, and within the business community in general. Online reputation goes a long way in determining conversion rates and search engine rankings. You need to understand that good reputation plays a significance role in increasing the success of a business. It is what drives revenue growth besides helping to establish your brand.

Getting positive Reviews

The presence of blog sites, online product review sites and social media platforms, has made it easier for businesses to either build or destroy their online reputation. In the current digital age, corporate and individual brands have the ability to influence what is said about them. For you to gain positive reviews, you must first ensure that you constantly provide excellent customer service. Positive reviews will ultimately boost your online reputation.

You should similarly ensure that you use reviews as your marketing frontier. Research carried out by suggests that 85 percent of new customers make their purchasing decisions after reading the online reviews of a product. Nearly 80 percent of consumers similarly consider these reviews for recommendations about a product. This highlights the importance of ensuring that online conversations about your firm are beneficial.

It is quite challenging to create positive reviews that will help increase your firm’s online presence. This is because customers who are satisfied with the products and services offered to them rarely post reviews. On the flipside, those who are dissatisfied are always quick to post disparaging reviews. In this regard, ensure that you come up with an online reputation management strategy that maximizes positive reviews while minimizing the impact of negative ones.

One of the ways that you can create a positive hype about your products, is encouraging positive reviews. Incorporate feedback forms and surveys so that clients can express their level of satisfaction as soon as they do business with you. You also need to put in place a solid follow-up mechanism, which will ensure that customers provide their feedback. Negative feedback should not be frowned upon since it can help you pinpoint your areas of weakness.


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How Often Should You Brush Your Hair

Everyone remembers their mother telling them to brush their hair for at least 100 strokes per night to keep it looking healthy and shiny. A lot of women still believe that this is the truth. Hair experts state that this is not necessarily so for every woman in the world. Brushing depends on a number of factors that include the hair texture, hair length, and the condition of the hair in general. Let’s take a closer look at brushing the hair. How Often To Brush Your Hair If you have fine hair that is longer than average, your hair requires a certain amount of brushing to keep the tangles out. Those with kinky, curly, or wavy hair should definitely brush less often than those with fine hair that is longer. Brush a few strokes everyday or every other day. This is satisfactory for most hair textures. The fact is that brushing is good for the scalp and hair. Brushing removes dead skin cells and stimulates the circulation in the scalp. However, one should avoid the 100 strokes a night. This could eventually damage the hair. Wen By Chaz Once you are through brushing the hair, you will probably require a good hair care system like Wen by Chaz to nourish and moisturize the hair. Chaz Dean is the creator of the Wen by Chaz hair care system. He is one hair care expert that truly believes in the natural approach to hair care as evident in the products he creates. The Wen by Chaz Cleansing Conditioner is creating a buzz on QVC and around Hollywood and the country. This is the same rich and nourishing formula used in Chaz Dean’s salon. This is a complete hair care system that replaces several products that include the shampoo, conditioner, deep conditioner, de-tangler, and the leave in conditioner. Subscribe to the WEN YouTube channel for more information on this amazing brand. Product Link:

Follow WEN Hair Care on

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New Zealand setting the pace for tax transparency; Geoffrey Cones Response

Firsthand glances at the feature on foreign trusts many make one think that the Nation is the type of glamorous place that are only seen in thrillers, which involve super wealthy people making huge business deals. However, the reality of the situation is that all things to do with tax are a little boring.
The first issue that comes to mind when tackling the reality of foreign trusts is the fact that New Zealand is not by any means what would be called a tax haven. There is a list that is always maintained by the OECD on such countries and NZ has never featured and is unlikely to ever feature on it. The characteristics o tax havens include:
• The fact that they impose very few if any taxes, most of which are nominal.
• There is a complete lack of transparency
• The laws that are put in place inhibit free exchange of information with other nations.
The OECD created a gold standard for transparency in the form of a model that was agreed on and implemented in 2002 and New Zealand was among the first countries to be white listed for implementing the standard.
The first way in which the country has demonstrated leadership in transparency is the manner in which foreign trusts are handled. The rules that operate were introduced by Michael Cullen in 2006. These laws require a New Zealand resident trustee presiding over a foreign trust is needed to submit a foreign trust disclosure form and to keep relevant records for tax purposes.
The records that the trustee should have include:
• Trust deeds
• Details on settlements and distributions
• Assets and liabilities of the trustee
• Money received and sent records
• Information on accounts for any trustee running a business
These records are supposed to be kept in English and failing to do so leads to serious penalties.

About Geoffrey Cone

Geoffrey Cone graduated in Law with top honors from Otago University. In addition, he has a post graduate diploma in tax and trust law. He has been a practicing lawyer for close to four decades now.

In the mid nineties, he was a litigator in the West Indies. He then came back to Auckland and set up his own practice, Cone Marshall Limited. It is the first law firm to deal exclusively with international trusts. Through affiliated companies, Geoffrey has also been dealing with Trusts and Trustee management.

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Richard Blair: A Case Study in Investment Advisory

Creating a successful business in the investment advisory industry is difficult, to say the least. Not only are you competing against a plethora of other financial advisors, but you’re also battling the distrust that some people have of the industry itself. While fraudulent behavior makes up a small portion of the investment advisory industry, many people still have a hard time trusting advisors enough to let them handle their finances, so creating a customer relationship can be difficult.

However, studying the successes of others is often a good place to learn what to do right. When it comes to financial advising, Richard Blair of Wealth Solutions, Inc. is an excellent case study to look at.

Who is Richard Blair?

Richard Blair is a financial advisor based in the Austin, Texas area. He’s built a strong business in financial advising and has clients that have been with him for years. In the early 1990s he founded Wealth Solutions, Inc., an independent financial advising company, and has grown to become an industry leader.

Reasons For Success

Richard Blair’s company has a few key ingredients that make for an excellent approach to wealth management and investment advisory. First, he’s focused on education instead of sales. Second, his business is independent. And third, he’s focused on utilizing a personalized approach for each client.

Education Over Sales

Sales is, obviously, the goal of every business. Without sales your business will fail, and making money is a valid goal. The problem, however, exists when sales is the only and primary goal of your company. If all you care about is making money, it’s likely that your customer service values will slip, meaning you won’t be able to rely on long-term clients.

According to Bright Scope, Richard Blair Wealth Solutions, however, focuses on education. His main goal is to educate his clients about the financial industry, how to invest, what to look for when purchasing products and services, and how to plan for their future. Because he’s committed to educating his clients, they’re more equipped to make the right choices when it comes to purchasing products and services, so they’re happier with the long-term result. That’s what keeps people coming back to Wealth Solutions.


This point doesn’t require a lot of explanation. If your company is influenced by certain brands and products, you’ll feel obligated to sell those products, even if they aren’t in the best interest of your clients. That’s not a good business model, so make sure your company is independent.


Having standard packages is fine, but never treat your customers with a one size fits all approach. Wealth Solutions is so profitable because Blair understands the importance of personalizing his approach.

Using these lessons you can apply this case study to your own business and see great success.