Fabletics is a collection of fitness attire for women offering a variety of different styles and fashionable options. The line of items, which launched October 1, 2013, contains everything from sports bras and matching shorts, to leggings and matching tops all at affordable prices. In an interview with Kate, Kristin Tice Studman asked her what inspired her to launch overview (The Krazy Coupon Lady). Kate has always been well known for her fit lifestyle, not to mention her envious six pack. While it came as no surprise that Kate had come up with the awesome idea of Fabletics, Kristin wanted to understand the true inspiration behind the fabulous fitness wear line. Kate replied that she had always wanted to be able to deliver a message, to several women about the importance of fitness and encourage and help support that lifestyle. Athletic wear can be extremely costly, and lets just face it, not the most fashionable. By introducing Fabletics, Kate has also introduced a more budget friendly, fashionable way to sweat it out.
Most customers are extremely excited about the VIP option that Fabletics website offers. Yoga pants are so commonly purchased, even for things unrelated to fitness. As a woman myself, I can attest to the daunting task of finding perfectly priced, high quality yoga pants. With the VIP option, customers are able to pay a monthly recurring fee of $49.95 and receive a complete ad campaign update on Adweek each month. This option is almost half the price of purchasing a complete outfit without the VIP membership. For women who work out often, or even just love yoga pants, this will help save a tremendous amount of money and stress. The commute to the store, or several stores in hopes of finding the perfect pair of pants is no longer.Each style is personalized just for you, based on personal and work out preferences and will be automatically chosen between the 1st and 5th of each month. Who says you can’t sweat in style?