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Desiree Perez: Showing Strength and Heart in a Tough Business

On July 26, 2017, Runninglip published an article by Be about Desiree Perez and her success at Roc Nation. The piece opens with a statement declaring that the enormous music and entertainment industry is both a man’s world and one of the most competitive environments in business. People unwilling to drive forward doing whatever it takes usually fall by the wayside.  For the full article, click

In a man’s world of high-pressure negotiation and big money deals, one woman has stepped into the fray and come out a winner. Desiree Perez has earned praise and respect from the boys because she is tough, shrewd, and fearless but also compassionate when appropriate. Desiree has worked alongside Shawn “Jay-Z” Carter, and many people in the know allude to the fact she is his most potent weapon. Desiree advises Jay-Z on business decisions and negotiations.  Related article on

Together the pair, along with other members of their inner circle have made Roc Nation one of the top forces driving the music and entertainment industry. Perez alone has put together a string of successes including a close relationship with several upper-level artists the most notable of which is Rhianna. Desiree is right there with the star as the two plan the best strategy to take Rihanna’s career to even loftier heights.  More to read on

Desiree is also involved with Roc Nation Sports, Jay-Z’s company run by Desiree’s husband, Juan Perez. The husband and wife team work closely negotiating contracts for the athletes they’ve signed. These sports stars include boxers, baseball players, football players, and many others. Negotiating sports contracts is not for the faint of heart, so obviously, that is why Jay-Z wants his most competent negotiator right up front.  Click on this for additional reading.

Read more about her successful negotiation here on