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Roc Nation’s Secret Weapon: Desiree Perez

When hearing about the popular music of today, it is inevitable that names such as Jay-Z or Rihanna, would be brought up; both are exceptionally sought-after artists, that have been at the forefront of the mainstream music industry for years.

Jay-Z, an affluent rapper and business man, owes much of the success of his company, Roc Nation, to that of Desiree Perez. She, the Chief Operating Officer of the aforementioned company, boasts a very accomplished career.

Desiree has had a hand in the successes of some of the artists at Roc Nation. She has taken part in the planning of Rihanna’s Anti tour, and setting up a $25 million collaboration with Samsung to promote the tour. The tour received a very favorable outcome, due in part to Desiree’s involvement. In an industry saturated by men, it is very admirable that Desiree has made a name for herself, as a woman to be reckoned with in the business, and music world.

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Desiree plays a significant role in Roc Nation’s negotiating team. Her position in the establishment is definitely crucial to Roc Nation, its artists, and its many business endeavors. She has helped make many important deals for the company, one being a $150 million deal with Live Nation. For an update of her recent timeline activities, hit

Her industry savvy knowledge has been put to use for at least 22 years. Because of this, she is considered Jay-Z and Roc Nation’s secret weapon, especially when making major decisions within the establishment.   Click on for additional article.

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Without her, it is unknown whether or not things would go as smoothly as they have for Roc Nation, but luckily for them, they won’t have to find out any time soon, as it seems she won’t be leaving Roc Nation’s side. With such accomplishments, it would be unfortunate for her talents for business and negotiation to be wasted.  More to read on

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