With a fine-groomed team of entrepreneurs, consultants, and advanced technology enthusiasts working together, Slyce is a step ahead of the traditional trade route everyone still takes. Based in Toronto, Ontario, their image recognition technology aims to morph commerce into something befitting of the twenty-first century. With the super duo of the Internet and mobile phones already available to most people, Slyce empowers the consumer by letting them search widely for the things they see in non-market environments.
It’s been reported that Slyce has recently paired up with Shoe Carnival, one of the United States’ leading footwear retailers, and launched their own intuitive 3D visual search. The technology allows visitors of Shoe Carnival’s website to snap a picture of footwear physically in front of them or even those in magazines and be almost instantaneously directed to the best match in Shoe Carnival’s line of products. No additional information about the customer, or otherwise, is needed to use the search engine. All it takes is a few taps of the screen from there to order.
Mark Elfenbein, CEO of Slyce, boasts that this project is the “very first, large-scale, fully automated visual search deployments in the marketplace.”
The Slyce Company presents its technology both as a search platform and as a suite mobile apps where the users can interact with retailers at their convenience by the common method of taking pictures of desired products using their mobile phones and subsequently commencing its recognition capability.