Daily Archives

One Article

Posted by Gerry1982 on

The Professional Legacy Of Luiz Carlos Trabuco Cappi

At long last, Banco Bradesco has announced the replacement of its current President, Luiz Carlos Trabuco Cappi.

Octavio Lazari Junior, will be taking over as the President of Banco Bradesco after the shareholders meeting on March 13, 2018. Lazari started working with Bradesco in 1978. He rose through the ranks until he became an agency manager. At the turn of the year 1998, he was appointed to the credit department of the bank where he assumed the position of Director. His responsibilities then were to respond to the needs of corporate and small and medium sized retail segments. He got promoted as Department Director in 2010, and was tasked to oversee the Loans Department of Bradesco.

Other names came up for the promotion to the President’s seat, among them are: Vice President Mauricio Minas of the technology department, Vice President Alexander Gluher of Investor Relations, Vice President Josue Pancini head of agency network, Vice President Marcelo Noronha of the cards and investment, and Vice President Andre Cano of the human resources department.

Luiz Carlos Trabuco Cappi is a native of Marilia, Brazil. He was born of October 06, 1951. He finished Philosophy at Sao Paulo’s School of Philosophy, Sciences and Literature. He was hired at Banco Bradesco in 1969, and like his replacement, Octavio de Lazari Junior, he likewise rose through the ranks until he attained his present position as President and CEO of Banco Bradesco.

Luiz Carlos Trabuco Cappi’s position as Chief Executive Officer came about when his predecessor, Lazaro Brandao retired from the bank at age 91. He is holding two positions for the meantime until the shareholders meeting, which will happen on March 13, 2018. During his long tenure of working with Bradesco, Luiz Carlos Trabuco Cappi held many executive positions to wit: Department Director in 1984, Managing Officer – 1998, Executive Vice President – 1999, and President in 2009.

Banco Bradesco took a big leap within the banking industry in 2009 when the bank purchased HSBC Brasil under the management of Luiz Carlos Trabuco Cappi. The acquisition happened mainly because Bradesco at that time lost a big percentage of its market share due to the merger of Unibanco and Banco Itau. After the acquisition, Banco Bradesco was able to regain and triple what was lost in terms of finances and client accumulation.

The leadership style of Luiz Carlos Trabuco Cappi is unique in terms of implementation and motivation. He allows branch executive managers to make decisions with minimal intrusion from the head office. The purpose behind this is to make the executive manager more responsible when it comes to decision making, and to make them feel like “family” or a significant part of Bradesco – since the outcome of their decisions contribute to the absolute success of the bank. He likewise introduced a management platform where all high executives can come to work together that promoted team work and made supervision simpler within the organization.

As the age of technology begins to revolutionize every industry, Bradesco stood in line to be one of the first banks in Brazil to introduce the ATM biometric reading system where customers can use their vascular palm prints at an ATM to transact with the bank. The digitally encoded palm prints serve as a complimentary password for each client and transaction can be processed even without a face-to-face encounter with a live bank personnel.

With Octavio de Lazari junior’s assumption of Presidential duties at Bradesco, Luiz Carlos Trabuco Cappi will concentrate on his duties as Chairman of the Board of Directors.

Lazari commented that he looks forward to performing his new duties to the best of his abilities in line with the legacy that was left by Mr. Brandao and Mr. Luiz Carlos Trabuco Cappi.

Learn more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco