A recent development has occurred for the industry of online reputation management. Google is changing its policy when it comes to removing pages of libel from the search results. In this case, things are going to be a little challenging for people who have an online presence. For one thing, news that is listed on the search results are going to stay on the search results. Therefore, people who are hit with an online crisis are likely to be haunted by it for a long time. While the majority of users don’t go past the front page of search results, there still are users that go beyond the front page.
One common issue that has occurred since September of 2016 is that many attorneys have issued court ordered removals of libelous content from the search results only to be denied. This is a change from around 2009 when Google has put up a policy for removing defamatory content. However, Google has not denied every request for removal, but there have been enough denials for it to be significant. One thing that is important to note is that search engines have been made exempt from liability for defamation.
The issue with this is that there are many entities online that will spread false information about any given person for any reason. The target of defamation does not have to do anything to trigger this. This is the reason that it is important to get online reputation management services. That way, one would be better prepared for any false information sent with intent of causing harm to the individual. Fortunately, the right tools make it easy to keep up with every mention of the individual or his company. It also makes it easier for him to bury the bad report with a ton of good news about the company.